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At this time, lavish romantic musicals and melodramas were the staple fare at the cinema.Prior to the 1947 partition of India, which was divided into the Republic of India and Pakistan, the Bombay film industry (now called Bollywood) was closely to the Lahore film industry (now the Lollywood industry of Pakistani cinema), as both produced films in Hindi-Urdu, or Hindustani, the lingua franca across northern and central India.The next year, he made another colour film, a version of Mother India.
Dating back to 1932, "Tollywood" was the earliest Hollywood-inspired name, referring to the Bengali film industry based in Tollygunge (in Calcutta, West Bengal), whose name is reminiscent of "Hollywood" and was the centre of the cinema of India at the time.
Most Bollywood films were unabashedly escapist, but there were also a number of filmmakers who tackled tough social issues, or used the struggle for Indian independence as a backdrop for their plots.
In 1937, Ardeshir Irani, of Alam Ara fame, made the first colour film in Hindi, Kisan Kanya.
In the 1940s, many actors, filmmakers and musicians in the Lahore industry migrated to the Bombay industry, including actors such as K. Saigal, Prithviraj Kapoor, Dilip Kumar and Dev Anand and singers such as Mohammed Rafi, Noorjahan and Shamshad Begum.
Around that time, filmmakers and actors from the Bengali film industry based in Calcutta (now Kolkata) also began migrating to the Bombay film industry, which for decades after partition would be dominated by actors, filmmakers and musicians with origins in what is today Pakistani Punjab, along with those from Bengal.